The author has been a writer in advertising for nearly 25 years, selling some very world-famous products, brands and services. It has been a serious business that has earned him quite a number of creative awards. Beneath that exterior however lurked a gremlin who saw the normal world as an orb of boredom, characterised by stupidity and political correctness. A world ripe for satire in a humorous vein. And thereby hangs a tale, as the good Bard said.